From the CEO
It is my sincere pleasure to introduce to you another free member benefit: a digital version of the APA Monitor on Psychology. Now each month, in addition to receiving your print copy in the mail, APA will send you an email with the link to the digital edition. Simply click on the link from your desktop computer, laptop, iPhone or iPad, and you will see an enhanced, more interactive Monitor that you can read immediately or download for later.
This new format offers several advantages. They include:
Enhanced content. With a digital magazine, our space is no longer limited by a set number of pages. We can provide a more comprehensive experience to you by including video and audio interviews, as well as slideshows and timelines. To access our extra digital content, click on the red digital icon at the bottom of selected pages. In this issue, for example, you can watch Dr. Phil Zimbardo talk about his latest research (page 11), Dr. Claude Steele's convention keynote address (page 27) and a discussion with Dr. Daniel Wegner on ways to beat unwanted thoughts (page 45).
A more interactive experience. The magazine's cover text and table of contents are hyperlinked, so when you see an article you want to read, click on it and you will go to that page immediately. All of the Web addresses in the magazine are live as well: One click will take you wherever you want to go, whether it's to see a full journal article highlighted in our "In Brief" research section, take a CE test from our quarterly "CE Corner" feature or send an email to a source at the end of a story. Want to know more about one of our advertisers? A simple click also takes you to more information about their offerings. You can even directly apply for jobs listed in our classified section.
Timely access. The digital version will be ready on the first of every month. That's a week before many U.S. members receive their Monitor and six weeks before international members receive theirs. As we know from our readership surveys, having access to the Monitor sooner is important to members, particularly those who are looking for jobs.
Save and share articles and other content. Want to save an article you've read in the Monitor? It's easy. With the digital technology, you can clip and save any content directly to your hard drive. You can also "like" articles and post them to your Facebook page.
Ability to quickly find what you are looking for. Remember reading something in the Monitor, but don't recall where? No problem. You can find an article by using our word-search option.
Green potential. We'd like members to let us know what they think of the digital magazine compared with the print edition. By next June, our goal is to have our systems set up so that if you want us to send only the digital edition to you, we can do that. Going digital-only would, of course, save APA money in printing and postage, not to mention trees. However, we also recognize that some members are just more comfortable with a paper magazine in their hands, so we will retain the print option.
Take a few months to explore the digital editions of the Monitor and gradPSYCH magazine, APA's graduate student magazine. For now, the magazines are open to everyone. But after several months, we will end our introductory phase, and only APA members will be able to access the full content, by logging on through their MyAPA accounts. Please send me an email at to let me know what you think.
We're excited about this new venture into the digital age. We hope you are, too.
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