Monitor on Psychology
Business Reply Cards (BRC) (Accompanied by a full-page ad only)
| Front-to-Back | Head-to-Foot | Thickness | |
| Bind-in – minimum | 5” | 3 ½” | .007” |
| Bind-in – maximum | 8 1/4” | 10 7/8” | .010” |
| Tip-in – minimum | 3 1/2” | 5” | .007” |
| Tip-in – maximum | 4 1/2” | 6” | 0.01" |
Grind Off (for bind-ins): Allow 3/16˝ grind off for the spine. Live area should be 1/4˝ from the trim. Perforations must be at least 3/4˝ from the binding edge of the insert using micro perfs (12 or more teeth to the inch) . Cards will be jogged to the head; allow a minimum of 3/16˝ head, foot, and face trim (where applicable).
Rates: Bind-in pricing —Standard positioning is priced at the earned B&W half-page rate for minimum-sized BRC inserts. Standard positioning is priced at the earned B&W full-page rate for maximum-sized BRC inserts. Preprinted cards must arrive at the printer 10 days prior to publication date. A proof of all inserts must be supplied in advance for publisher approval. Tip-in pricing —Standard positioning is priced at the earned B&W full-page rate for both minimum- and maximum-sized BRC inserts.
