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Monitor on Psychology

Grow your business with APA’s official magazine.

2009-07-coverThe newly redesigned Monitor on Psychology is the “must read” for psychology educators, scientists, and practitioners. Delivered each month with the exception of a combined July/August issue, Monitor on Psychology provides compelling editorial on the science and practice of psychology as well as on how psychology influences society at large.

 

Circulation: Full APA membership and subscribers currently at 108,000*.

Issuance: Monthly, with a combined July/August issue; mailed the first week of the month of issue.


*BPA Worldwide audited.

Rates

Classifieds & Recruitment

Advertising in the Monitor can include an online ad in PsycCareers. Learn more about display and line classified recruitment.

Display Ads 

Display Advertising Rates: Black & White

Ad Sizes1x3x6x11x22x
1 Page$7,570$7,230$7,005$6,670$6,230
1/2 page4,5154,3004,1603,9853,710
2 Column Island3,3453,1453,0502,9202,725
1/3 Page2,7352,5752,4852,3802,225
1/6 Page2,4152,2702,2052,1101,970

 Premium Positions: Black & White

Ad Sizes1x3x6x11x22x
Cover 2$10,035$9,525$9,235$8,840$8,235
Cover 38,9258,4808,2107,8457,315
Cover 410,3159,8109,4959,0858,460
Page 19,7609,2658,9758,5808,000
Page 28,9258,4808,2107,8457,315
Page 38,9258,4808,2107,8457,315
Opening Spread (pages 2 and 3)18,14017,23516,68015,95514,870

Additional Charges for Preferred Positioning
The additional charge is 15% of the earned rate for guaranteed right-hand page placement within the first one third of the magazine.

Frequency Discounts
Frequency discounts are computed over a period of 12 consecutive months. The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions in that 12-month period to reflect actual space used.

Color
All color charges are in addition to the black and white (B&W) space rate.
Four-color process: $1,200
PMS or matched colors: $750 each*
*APA reserves the right to match PMS color(s). Ads with PMS color(s) must be supplied as CMYK.

Specifications
BRCs
Closing Dates

What do the psychologists who read the APA trade magazine say?

92% of Monitor readers find the publication’s mission meaningful.

82% of readers look at/read the advertisements in the Monitor.

66% of readers have taken action as a result of reading advertisements in the Monitor.

79% of readers read the majority or more of the Monitor’s 11 annual issues.

69% of respondents said that they are exposed to the majority or more of all pages in each issue.

62% are most likely to look at the publication from cover to cover.

35% purchase books.

Source: “The Informational Needs of U.S. Psychologists: 2005,” September 2005, Martin Akel & Associates

Readership

Psychologists, clinicians, students, and institutional subscribers in the mental health, behavioral, and social sciences.

Format

The magazine is divided into sections: 4-color editorial; black and white classified advertising (recruitment, conferences, publications, and practice opportunities), and inserts for special programs.